Tania Castillo

Creative and an innovation fan, I am passionate about transforming ideas into amazing experiences.

Throughout more than 20 years in various industries, including Education, Health, Telecommunications, and Financial Sector, my professional trajectory has focused on creating amazing experiences through different communication channels and data interpretation. I have had the privilege of holding leadership roles in innovation.

My approach is based on creating practical and effective solutions, using AGILE methodologies and design thinking aswell, to offer a simple and clear user journey. I am passionate about working on multidisciplinary projects, where I can collaborate with diverse teams to achieve common goals and make a positive impact.

Throughout my career, I have led innovative initiatives that have made a difference in various social and commercial organizations. I firmly believe in the power of communication to drive change and improve people's lives, and I am committed to exploring new ways to connect with audiences and create WOW experiences.

Feel free to get in touch to explore collaboration opportunities or simply to chat more about my hobbies, or my experience in communication, innovation, and UX!

Experience

Product Owner

GRUPO FINDEP / Mar 2021- Actual

In this role, I design and manage the backlog of our award-winning microtask platform. Additionally, I work with a multidisciplinary team to provide support in credit origination. My primary role is to conceptualize cutting-edge functionalities, following the principles of AGILE methodology.

Business Partner

SPEACH AGENCIA COMUNICACIÓN/ 2021

Designed success plans for digital marketing projects to meet client KPIs.

Business Partner

Grupo Televisa / 2018- 2021

I coordinated initiatives to establish a data-driven culture and managed technology and data analysis projects, implementing measures for control, prioritization, and backlog tracking.

Head of Digital Channels

IMSS/ 2002- 2018

Successfully implemented and supervised various digital channels, prioritizing the simplicity of procedures with the aim of offering clear communication, closeness, and simple, fast, and inclusive services. As part of my responsibilities, I worked on Open Government and Citizen Experience initiatives. This resulted in an improved citizen experience through IMSS Digital.

TV Producer

Universidad Virtual del TEC de Monterrey/ 1997-1999

Production of cutting-edge educational television programs, leveraging satellite transmission on MVS to disseminate innovative content to an speific audience. I coordinated and supervised every facet of production, from camera work and video editing to makeup, script development, set design, and guest coordination.

Skills

INNOVATION • PROJECT MANAGEMENT • AGILE FRAMEWORK • STAKEHOLDER ENGAGEMENT • STRATEGIC VISION • CREATIVITY • LEADERSHIP • PROBLEM-SOLVING • TIME MANAGEMENT • ACTIVE LISTENING • NEGOTIATION • TEAM LEADERSHIP • EXCELLENT COMMUNICATION • ATTENTION TO DETAIL • ADAPTABILITY • PUBLIC SPEAKING • TEAM BUILDING • TEAMWORK

Publicaciones

Logros

Grupo FINDEP

Microtask Platform Project, winner of 3 national innovation awards in 2022.
Successful resolution of over 1 million transactions on the platform.
Ideation and development of 100 functionalities to improve operational efficiency and user experience.
Recognition as a distinguished contributor to the 'Best of the Best 2022' team.

Grupo TELEVISA

Significant reduction in response time to critical business requests through dashboards and proactive actions.
Project Monitoring Participation with successful migration of the Digital Data Center to the Cloud within a timeframe of three months.
Implementation of comprehensive Data Governance strategies, promoting a data-centric culture at Televisa.
Transformation of data into a strategic asset to promote informed decision-making.

Instituto Mexicano del Seguro Social

Recognized as a National Innovation Agent and representative of Mexico during King Carlos's visit to Mexico for the impact of the 'Pregnancy App' project.
Achievement of notable download rates for the digital app of IMSS, streamlining processes and reducing processing time, positioning the app as the most downloaded in the Health and Government categories.
Awarded for driving innovation in transparency through the design and implementation of the IMSS Purchasing Portal.
Establishment of a new standard for open government with the launch of the IMSS Open Data Website, being the first Government Institution to open its data to the public.

KOWOC (Korean World Cup Organization)

Recognition as the best collaborator at the 'Final Draw 2001, Busan, Korea' event, granting the privilege to attend a press event with the legendary player 'Pelé'.